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Straight Design 質型設計 在瀏覽質型設計過去的作品中,從多樣風格之間,梳理出團隊有著「擅長於傳統、基本元素之上延伸出新型態」的特質,此點和六零、七零年代盛行的國際主義風格概念不謀而合,成為阿呱設計時重要的靈感來源,Logo運用此風格經典特徵之一的無襯線黑體呈現,讓整體簡約俐落;他進一步將品牌名稱STRAIGHT拆解,擷取「直線」「直接」兩大要素,以一筆直線條前後貫穿字母中央部分,同時在細節之中表現層次,一如我們喜愛在空間埋入驚喜的個性。 ( 文/ 質型設計 ) 設計統籌| Sion Hsu 事務用品拍攝| BenChen Photography 特殊印刷後加工| 駿騏數位印刷 美術紙張|長瑩紙業-Ever Prosperous