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這組作品是和後院工作室,以及一群合作老班底一起完成的,最初確立了活動方向後,便開始為視覺定調,一般對於戶外、野餐、市集此類活動的既定表現技法,以插畫形式為大宗,再輔以平面設計來編修,對於足夠經驗的設計者來說,執行上也不困難,只要不醜便罷。
但是面臨著眾多活動的競爭,市場區隔化是更需要考量的,我們捕捉到了「場域性」是這個活動的優勢,這是在自家的場地進行的活動,充分的向廣告受眾者傳達該場域的「空氣與光線」,宛若身在其中,引起消費者想要前來的慾望,而決定採用攝影的方式。
視覺企劃走到這邊,以「廣告」的觀點為依據,拍攝了數個場景,將照片帶入海報中,把平面設計技法的介入降到最低,僅在日期等細節中做表達,最後完成一系列作品,成效頗豐,未來應可再應用。
PICNIC by Backyard Market 書市野餐日 😊
主辦單位:Backyard Studio
主辦單位:Backyard Studio
感謝名單如下
攝影:李易暹 Yi-Hsien Lee Photography - 余梓勤 - Ben Chen- Nk Cheng
Model:Anny - E J Whacki Liu - Lulu&Momo- I-Wen Yen - 沙拉
花藝 - Andy Yen
活動用紙贊助 - 采憶紙品有限公司 李豐耀
協力:山谷設計工作室valleydesignstudio
Poster shot by NK
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