photo by Ben Chen
這是一個結合眾多插畫家的案件,每一個禮盒皆有相對應之氣味香膏,顧客的目標族群設定於15~25歲的女性,他們熱愛繽紛卻帶有獨特的文藝,而我的工作是包裝、推銷它們,合身主體採用黑卡,保有美妝品該有的沉靜內斂,底上的logo皆是用打凹刻上,不做張揚,依此襯出盒套上的插畫家特質,在盒套上我使用了材質感較強烈的鄉村紙,使上頭的插圖加強立體感,每一款都搭配上一個主色,成套時便顯得繽紛,也促進買家的蒐集慾望,這是時下很流行的行銷方式。
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mas perfume Photo by benagexyz.com